International travel restrictions and stay-at-home orders have decimated the freedom of movement the global tourism industry relies on, leaving travellers with nowhere to go and tourism operators with no one to serve.
When will the sector, worth an estimated $8 trillion, bounce back to pre-pandemic levels, and what will it look like after all this is over?
This week on Down to Business, G Adventures founder Bruce Poon Tip discusses how COVID-19 affected his business, a Toronto-based operator with about $700 million in revenue and thousands of employees around the world.
Poon Tip also speaks to how he believes the travel industry should evolve once people are allowed to move around again.
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